Approaches to Supporting Driver Attention
As vehicle interfaces, driver assistance systems, and consumer expectations evolve, traditional approaches focused on limiting distraction may be insufficient to address the dynamic relationship between driving demand, driver state, system capability, and attention over time. Building on the AHEAD framework for driver attention support, this workshop will further examine how to move beyond reactive restriction toward more proactive, context-sensitive approaches to supporting driver attention.
Through a brief framing presentation and two moderated panels, the workshop will explore how attention-centric design, scalable sensing approaches, and adaptive countermeasures can help drivers rebuild situation awareness before high-risk states emerge. The workshop aims to discuss research, evaluation, and design priorities for collaborative driver-vehicle systems that support drivers in remaining ready to respond when needed.
This session will highlight the growing complexity of the in‑vehicle environment, the ongoing transition to automation, and the societal shifts reshaping driver behaviour and expectations. From there, our goal is to spark a rich, multi-perspective discussion by bringing together strategic thinkers, industry leaders, and pioneering researchers.
The workshop is hosted by Bryan Reimer1, Lee Skrypchuk2, Alex Noble3, Bruce Mehler1, and supported by Linda Angell4.
1 Massachusetts Institute of Technology
2 JLR
3 CARIAD
4 Touchstone Evaluations, Inc.
Timing: October 20, 08:30-10:15
Venue: Room Tesla, Lindholmen Conference Centre
Workshop fee: 250 SEK (150 SEK for students), including light breakfast (sandwich, coffee, tea, juice), water, fruit, and sweets